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WHAT'S NEW

RCNSTRCT STUDIO x Black Seed Toys x SFBi Originals - "Yu Shou Long" SDCC exclusive!

Celebrating their ten year anniversary, MINDstyle will be launching its new brand, SFBi Originals with some of the hottest artists and toy makers inspired by their passion for vintage Japanese soft vinyl toys. With exclusives, limited editions, and lottery for ultra rare "Sofubi" collectible figures, MINDstyle's booth #4845 at San Diego Comic Con Booth will undoubtedly be attracting huge crowds, so expect long lines.

One of the first releases under this new brand will be a new edition "Yu Shou Long"! Created by Kenneth Tang (Black Seed Toys) has joined forces with RCNSRCT Studio and will drop an exclusive SFBi Originals "Yu Shou Long" version for San Diego Comic Con. Standing 11" tall with 9 points of articulation, this will be limited to 40 pieces and is set to retail for $300 a pop! Due to the extremely low edition size and overwhelming demand, a lottery will be held daily at the MINDstyle SDCC booth #4845 along with additional SFBi figures, and ultra rare Sofubi toy releases by lottery.

The SFBi Originals roster reads like a "whose who list" of the top artists and brands starting with RCNSTRCT Studio, Secret Base, and Three Tides Tattoo; the "Godfather of Street Art" Ron English, Mark Dean Veca, Rob Prior, Jeremyville, Bode and Madsteez are just a few of the friends and family; to the "Godfather of Urban Vinyl" Hong Kong artist, Michael Lau who has frequently been a collaborator throughout the years. We really look forward to seeing what they have up their sleeves... and hopefully this round of Mindstyle releases will leave us with a more positive outlook on their brand as they have not been looked at as on par with other companies in the designer toy scene!

Source [Mindstyle Press]

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