This one is fairly straight-forward. In addition to making sure you remember that Kidrobot's greatest asset is the artists (Resolution #1), don't lose sight of what KR's primary aesthetic is: cute. Sub-brands like Kidrobot Black notwithstanding, KR release things that are cute, even if they are cute interpretations of dark things. Cuteness is important to the mass appeal that KR enjoys, and it is this mass appeal that makes them truly important to the indie toy world: for it is the gateway pieces that slowly bring new connoisseurs into our community. This is one status quo that must be maintained for everyone's benefit, in my opinion.
| This post in no way should be construed as coming from Kidrobot. It is, rather, a hope for the new year that us at SpankyStokes have for the seminal brand. |
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