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WHAT'S NEW

Dudebox's "Blind Box Unboxed" Initiative is risky & rewarding!

Opening a blind box is comparable to being a kid on Christmas morning: will that box contain yet another pair of socks (the most common of the common, a figure that you have several of and no one wants to trade you for) or that brand new really expensive thing that no one else you know has yet (an ultra-rare figure that everyone is looking for). Not only is that the nature of the blind box, but it's what makes it such a profitable model for companies: people will keep buying until they get what the want and, if someone's a completist, they'll probably buy a lot.
Relatively new UK-based brand Dudebox have decided to turn this equation on its head… As part of their new "Blind Box Unboxed" initiative, you can new go in their online store and find all the figures in "The Big Bang" mini-series available unboxed and available for the same retail price as a blind box. Just missing one or two figures in the series? Just buy 'em! Only really liked one or two figures in the series? Just buy 'em! While this might take the fun out of buying a blind box, it also removes the risk that can lead to buyer's remorse… and, of course, the blind boxes are still available.
And be on the lookout, as we're told that "The Super Amazing Spectacular Collection" is becoming unboxed in the near future as well!

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