*New Book* Idle Idol: The Japanese Mascot

Whether plastic or fiberglass figures modeled after celebrities, deities, animals, corporate logos, or good luck charms, Japan teems with 3D mascots that are used to attract attention and sell products. In Idle Idol, discover antique advertising characters, modern mass-produced mascots and unique one-off designs, with photographs and stories by brothers Edward and John Harrison. This book is going to be 144 pages of 5.5" x 7" greatness, chocked full of amazing pictures and witty and very informative writing!

Idle Idol presents these quirky and cute figures in all of their plastic glory, divided into thematic chapters: Hero, Legend, Spokesperson, TV Star, Entertainer, Chef, Doctor, Meeter and Greeter. Ranging from Japanese myths to corporate identities and sporting fan fanaticism, each idol's story is unique: from Totoro and Pipo-Kun, to Ultraman and the ever-popular Doraemon, Hello Kitty and Astro Boy. This title will be released on May 25, 2010, and in the meantime you can pre-order this HERE right now for only $16.95!