Objectified movie premiere & Subtext after party

A peek at the upcoming design documentary "Objectified", by Gary Hustwit, the director of "Helvetica". The trailer features the voices of Jonathan Ive, Andrew Blauvelt, Marc Newson, and Karim Rashid. The song is "I Like Van Halen Because My Sister Says They Are Cool" by El Ten Eleven.

Come Watch Objectified and Participate in Post-film Q&A with Gary Hustwit AIGA San Diego & Gary Hustwit Present, Objectified. Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. Its a look at the creativity at work behind everything from toothbrushes to tech gadgets. It's about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. Its about personal expression, identity, consumerism, and sustainability. Through vérité footage and in-depth conversations, the film documents the creative processes of some of the worlds most influential product designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves? Following the screening will be an after party at SUBTEXT with a live performance by El Ten Eleven from the films soundtrack.

Objectified premieres at film festivals and events worldwide starting this March, more info here: http://www.objectifiedfilm.com

Museum of Contemporary Art
700 Prospect Street
La Jolla, CA 92037
Google Map Directions

Buy Tickets Today!
General Public: $15
AIGA Members / IDSA Members / Students: $12